Psychology of Colors

I love to read about what influences people, on a conscience and sub-conscience level.    According to this infographic, color is the strongest and most persuasive of visual cues.  Color can greatly affect moods, emotions and feelings.  It is a powerful communication tool and can be used to influence mood, signal action, and cause physiological reactions.

Here are some highlights of the following infographic:

  • Visual appearance is remarkably more important than sound, smell and texture
  • Color is the primary reason products are purchased
  • Color increases brand recognition by 80%
  • Color influences are not universal throughout the world
  • Color can attract specific types of shoppers and change shopping behavior
  • For online shoppers, poor navigability, slow website  and design negatively affect purchases from a particular website
  • Placing a sale sign in the window and using words like “guaranteed” will increase sales


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